B304 Media Campaigning

Campaign Rationale (including the press release as Appendix #1)

Campaign Web Site

This was very much a research project as I had the opportunity to learn about the principles and concepts surrounding Marketing and Public Relations, such as agenda-setting, brand association, and subversive advertising techniques.

I thoroughly enjoyed unit as I was able to apply my research to design a campaign surrounding an issue of my choice.

I chose to focus on designing a campaign to curb commuter traffic to and from the university as this was a real issue which the University was concentrating on at the time.

The idea behind this was to prevent students and staff from parking their vehicles in the local town of Penryn. The local residents were unhappy about the vehicles blocking access in the narrow lanes.

I successfully designed a First Class campaign accompanied by a web site, press release and a design for a permit badge.